![]() ![]() Market by February or March in good time for Spring. If you sell garden supplies, for instance, you’ll want to get your catalogue in To give your catalogue the greatest impact, think carefully about when you’ll mail Orders, and what offers resonate most deeply. You can test which products to hero, which photographs pull most Hundred copies – and will also help you add the personalisation that can make all New digital printing techniques let you start from a few The days of businesses having to run many thousands of catalogues to make Considering these factors can help you achieve a lasting impact. Are you looking to make the next step to growth but feel your businessĪlthough catalogue marketing is much simpler and easier than it used to be, every catalogue still needs careful planning and thought.Are you concerned you may be losing customers?.Are your digital marketing efforts no longer delivering such impressive returns?.Is it increasingly difficult to find new customers?.Are sales failing to grow as quickly as you wish?.The pace of sales growth slowing? If you can answer ‘yes’ to one or more of theįollowing questions, a catalogue could get your business growing again. You may have been selling successfully online for a while, but have you noticed Zoe Bray Head of Marketing at Celtic & Co Predominantly from the catalogue mailings. New customers as they’re just getting started.Īlthough 70% of our orders are taken online, they are still driven The processes in place to scale up – you don’t want to disappoint What kind of demand this may create and make sure you have TOP TIP If you’re considering taking orders via a catalogue, anticipate Products literally into the hands of your customers, they let you establish a brand identity it can be hard to achieve on anonymised marketplaces.ħ1% say catalogues let them know what a brand can offer 6 But today, more thanĮver, catalogues are driving sales for businesses like yours. Have considered marketing beyond the digital channels. If you sell through your own website or via online marketplaces, you may never With a printed catalogue 4 Catalogues for your Business ![]() Bruce Todhunter SpaceKraft:Ĭatalogues drive sales: 52% of people bought more than Online as they become available, but that has less impact. ![]() Our customers look forward to our annual catalogue. 65% of people report theyĮnjoy sitting down to look at catalogues in their own time. They’re free to learn about what you offer at their leisure. Sending a catalogue is like putting a shop window in your customers’ homes, so To browse through products in a catalogue, rather than in-store or online 2.ĬATALOGUES ARE YOUR CONNECTION WITH CUSTOMERS They let customers get to know your products better – 63% of people say it’s easier They’re a great way to keep customers aware of your brand and interested in your Inįact, 86% 1 of people said they keep catalogues for a period of time in the home. People keep catalogues, refer back to them and even share them with others. ![]()
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